Premium domains have already been registered and are considered valuable — they’re shorter and keyword-rich, and that’s often reflected in their cost. Despite the initial investment, they could end up saving you marketing dollars over time as you won’t need to spend money slinging a second-rate domain name.
But what other advantages do premium domain names offer?
The benefits of using a premium domain name for business
Premium domain names give your business an advantage over the competition. Let’s explore how and why that is.
Branding & Recognition
Branding your business is essential, and there’s a lot to a brand, including your domain name. Consistency is essential to your brand, and that includes having a domain name that speaks to what your business and site are all about. Premium domain names like food.com, cars.com, and vacation.com are all great examples of this, and put your business’s specialty and focus front and center.
A great premium domain name gives your marketing efforts a boost. Since premium domains are often shorter and contain keywords, they’re easier to remember than a subpar domain name that’s riddled with hyphens and numbers.
This all works in your favor when it comes to marketing, like word-of-mouth marketing, because your customers will have an easier time recalling your domain and sharing it with others. It also helps people retain and remember your domain name when they see it printed on materials, like business cards or flyers. In the long run, a premium domain name can save you money because people are wont to remember it — you won’t waste funds on constantly getting your mediocre domain name in front of peoples’ faces to try and cajole them into visiting your site.
Credibility & Authority
In business, credibility is vital. In today’s digital age, a domain name is oftentimes the first interaction someone has with a brand. Your domain name can make or break someone’s first impression of your business and site.
Let’s set the scenario: You’re looking to buy a new car and want to take out a loan, but you’re not sure who to work with so you hop over to Google and run an online search. Now, you’re going to see a TON of results — but what will you click on — a search result with a domain of loans.com, or a search result with a domain like car-loans1135s.com?
When it comes to first impressions, premium domain names give you credibility and authority over the competition.
Premium domain names are more likely to get you direct, type-in traffic on your website.
What this means is that people are typing your (short & keyword-friendly) premium domain name into the URL bar to search those keywords instead of using a dedicated search engine. And voila! They land on your site because your premium domain matches their search terms. Direct website traffic is a boon for your business — in fact, direct traffic is known to have high conversion rates.
SEO can seem mystifying — is it a science? Is it some kind of wizardry? SEO, or Search Engine Optimization, is the practice of optimizing your website so that it performs better in online search results.
The whole point of SEO is to make sure that the sites that are most useful and relevant to the end user’s query surface first in the results.
If your domain name is shorter and key-word rich, like with premium domains, it’s more likely to appear higher in the search results. Now, granted, you have to actually have a relevant website, too. Long gone are the days when just a keyword could grant you top placement. But if you have those keywords in your domain name and have a good website, your SEO potential grows drastically.